In 2020, the distribution of marketing budgets for influencer marketing changed — more and more companies chose the CPA format (cost-per-action, pay-per-action) as a payment model. An AdIndex study showed that the level of trust among brands has increased, and the percentage of unjustified expectations, on the contrary, has decreased. However, bloggers are accepting an alternative form of payment with reluctance. The team behind the influencer platform Manifest (mnfst) conducted a study in which we identified influencers’ main fears of CPA, and shared our experience in dealing with them.

But first, a small educational program about CPA…

CPA is an…


MNFST — a digital profile company. Engaging content that works. Created by people to inspire friends.

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